Aspiring marketing or advertising professionals, this one-of-a-kind internship specifically for students in their junior year at Clark Atlanta University might be for you. This exclusive marketing/advertising residency is a combined internship opportunity with TRG and Gas South, providing a unique opportunity to work with both the advertising agency and their client this summer.

You will gain experience working at an advertising agency (TRG in Dallas, Texas) with exposure to the brand management, strategy, creative, and media disciplines. You will participate in cross-functional meetings and learn how to work with clients to fuel their business goals.

Then you’ll travel to Atlanta, Georgia, to work with the client (Gas South) in their offices for three to four weeks. You’ll experience the client perspective, working with the marketing team as they prepare for their advertising campaigns, including media and creative plans. You will gain valuable insights and industry knowledge from the team plus important insights into how execution occurs.

What You’ll Be Doing at TRG

• Support the Gas South account, working directly with internal teams to coordinate, execute, and measure advertising campaigns
• Collaborate with planning, strategy, creative, and project management team members within the agency
• Develop client-service skills to build strong relationships and deliver all program elements with excellence
• Assist with billing and accounting-related projects
• Work on competitive analyses by tracking down great work from related industries to inform briefings, Gas South reports, and agency point-of-view papers
• Pull insights out of campaign data (media analytics, web analytics, social performance data)
• Help inspire the creative process
• Help the agency stay informed on what Gas South’s competitors are doing and saying, and help us understand the implications for Gas South’s brand
• Be creative and persistent in searching for additional data on the customer and information on our client’s business
• Share and present your great research and strategy findings with team members

What You’ll Be Doing at Gas South

• Develop communication skills by contributing to and helping coordinate creative feedback for advertising campaign assets
• Assist with campaign planning, activation, and execution
• Collaborate with digital, marketing analytics, and other internal teams to assist with project management and execution
• Assist with running efficient meetings, including managing meeting agendas and notes
• Observe how creative and media plans are received on the client side to strengthen experience from the agency perspective

What You’re Good At

• You keep a close watch on the digital and social landscape. You find yourself going down rabbit holes looking into new technologies or exploring niche communities in social spaces.
• You’ve been part of building something – a campaign, a video series, a podcast, a nonprofit. You understand how to collaborate to make progress while keeping a larger vision in mind.
• Creative sensitivity – You have a perspective on what good creative looks and feels like.
• Creative problem-solving – You know there are many ways to crack a case, and you are excited to find and try new ones.
• Communicating – You get excited to share your ideas, findings, and insights with others and can effectively convey your points, whether you are writing, building slides, or presenting.
• Listening – You get the value of hearing and absorbing other perspectives, especially when they are diverse or unfamiliar to you.
• Collaborating – You find joy in being part of an energized team, jumping in with your ideas but also having an open mind to other ideas and perspectives.
• Highly detail-oriented and results-oriented
• People-oriented team player
• Self-driven and ready to learn, with a strong work ethic
• Ample experience with Excel documents
• Skilled in Keynote and PowerPoint

Ideally, You’ll Have

• The ideal candidate combines an understanding of people and culture with an understanding and appreciation of business, but the most essential thing is a curious and sharp mind.
• A passion for a career in operational marketing or advertising/communications, and interest in exploring both paths
• Work experiences that help build an understanding and appreciation of people as consumers and of businesses
• An interesting backstory or perspective on the world and culture
• Demonstrated passion for digital and its opportunities for building impactful campaigns
• Direct contributions to brand-building digital work – as an intern, in school projects, or as a passion project

• Experience collaborating effectively
• College degree track within marketing and/or advertising preferred