Digital Marketing Manager

Citadel Insurance Services is looking for top talent to join our team as a Digital Marketing Manager. We are an energetic, team-driven, fast paced and rapidly growing organization who seeks to celebrate success and reward results.

Our greatest achievements are not just measured by our corporate growth and success but also through the positive impact experienced by our team.

The Digital Marketing Manager is a critical member of our team and is responsible for:

· Developing, implementing, monitoring, managing branding and marketing strategies for new and existing product lines across the organization.

· Front end web development (UI/UX).

· Reviewing current marketing content and campaigns for weaknesses and opportunities developing solutions and generating a positive ROI.

· Analyzing campaign conversion rates and the effectiveness of targets and content to drive positive response and refine campaign distribution.

· Consistently accomplishing targeted response/submission goals.

· Leverage paid channels to drive new leads.

· Collaborate with others on the strategy of the marketing function as well as provide others with guidance, information and support they need to deploy the marketing initiatives.

Digital Marketing Manager requires the following skills to be successful:

Communication: As a marketing manager, you will need to develop, deliver and win buy in for a marketing and communications plan as well as communicate with clients, colleagues, and other stakeholders. Effective communication will be essential to be successful in this position.

Leadership: Leadership skills will be essential to motivate across divisions as well as to set the strategic to motivate your team to work harder and achieve higher levels of success.

Strategic thinking: As a Marketing Manager, you will be responsible for developing marketing strategies for an entire company. This requires you to be able to identify the company’s goals and develop a plan to achieve them. Strategic thinking can also help you develop effective marketing campaigns that meet the needs of a company’s customers.

Analytical skills: The Marketing Manager will be responsible for developing strategies and tactics for marketing campaigns. This requires you to be able to analyze data and research to make informed decisions.

Marketing technology: Marketing technology skillset is essential for the Marketing Manager because it allows them to stay up to date on the latest marketing trends and methods. It also allows them to advise their company on the best ways to use technology to create and distribute marketing campaigns.

Ideal team member would possess:

• Bachelor’s degree preferred; equivalent experience and knowledge considered
• Substantial and relevant experience in a diversified marketing/branding role with technical acumen and decision-making experience.
• Familiar with and adept at using the Adobe Creative Suite or similar.
• Excellent planning and project management and/or campaign management skills are a must.
• Knowledge of HTML, CSS, JavaScript and frameworks/libraries such as Angular, React.js, JQuery, Sass or similar.
• Knowledge of social media, online display advertising, email marketing, website/landing page best practices.
• Quantitative analytical skills.
• Business metrics understanding.
• Segmentation and brand strategy knowledge.

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift

Supplemental pay types:

• Signing bonus

Ability to commute/relocate:

• Lehi, UT 84043: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 3 years (Required)
• Web development: 3 years (Required)
• Email marketing: 3 years (Required)

Work Location: One location

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