Job Detail

Digital Marketing Manager

Digital Marketing Manager

Lubrication Specialties

Mount Gilead, OH

Job ID : 374f2f71563035376c775677394e6d3646413d3d

Job Description :

Do you want to be a part of a team who is #1 in the Engine Treatment segment, #1 in the Diesel Fuel & Tank Maintenance segment, and #1 in the Diesel Fuel Conditioners segment? Then come join the Hot Shot's Secret team!

Lubrication Specialties, Inc. (LSI) is a rapidly growing Oil and Additive company dedicated to its family-oriented, small-town roots. We pride ourselves on being innovative, agile, and fast-paced. We welcome big ideas, over-the-top ambition and a passion to achieve the unimaginable (cliché, but true).

We are looking for a Digital Marketing Manager to manage LSI’s digital marketing properties and aid in the creation and tracking of digital marketing, content, & public relations programs in cooperation with Brand Marketing.

RESPONSIBILITIES

  • Oversees the website content and functionality of LubricationSpecialties.com and supporting websites (Hot Shot’s Secret®, Frantz Oil Filters®, etc.).
  • Provides direction, leadership, and coordination for web developer & social media coordinator on behalf of LSI.
  • Leads digital marketing team in all supporting elements including digital agency strategy and implementation.
  • Leads and develops on-going digital marketing strategy and annual planning.
  • Oversees and executes strategic development of brand Search Engine Marketing.
  • Optimizes digital ads and provides direction on future digital advertising opportunities.
  • Oversees and supports Social Ad Campaign implementation and measurement via social media platforms.
  • Oversees and supports LSI’s consumer database administration, management, and measurement.
  • Provide direction on all consumer communications across digital and traditional channels focusing on providing the best consumer experience and ROI for LSI.
  • Manage the hiring and training of additional internal team members and agencies.
  • Establishes performance standards and goals for the digital marketing team.
  • Responsible for annual digital marketing plans, website maintenance/improvement and GAP analysis.
  • Administrate and control financial budgets and department expenditures based on annual business plan.
  • Other related duties and responsibilities as assigned.

DESIRED KNOWLEDGE, SKILLS, AND ABILITIES

  • Ability to communicate information and ideas effectively and efficiently through written, verbal, or electronic mediums.
  • Using data to identify issues and create clear actions to improve website performance and KPIs.
  • Strong business acumen and ability to understand business problems, develop hypothesis, test, and learn.
  • Ability to manage time and priorities while driving multiple projects at once.
  • Strong communication skills and ability to interact with stakeholders and business partners across the organization and at various levels (technical to creative – individual contributors to managers).
  • Knowledge and proficiency using the MS Office Suite applications (Word, Excel, PowerPoint).

EDUCATION AND EXPERIENCE

  • Bachelor's degree in business administration, marketing and communications or relevant field required. Master’s degree preferred.
  • 5-7 years of experience of digital marketing programs, tactics, and creating conversion.
  • 3-5 years of experience in developing and executing internet marketing campaigns and web-site development/maintenance.
  • Working knowledge of general car care is desirable.

OTHER INFORMATION

  • Valid Drivers’ License, proof of insurance and reliable transportation are required for travel for off-site meetings and events.
  • Ability to lift at least 75lbs.

Job Type: Full-time

Pay: $57,000.00 - $70,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

Ability to commute/relocate:

  • Mount Gilead, OH 43338: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Marketing: 5 years (Preferred)

Work Location: One location

Company Details :

Name : Lubrication Specialties

Headquarter : Mount Gilead, OH

Revenue : $1 to $5 million (USD)

Size : 1 to 50 Employees

Type : Company - Private

Primary Industry : Consumer Product Manufacturing

Sector Name : Manufacturing

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Details

: Mount Gilead, OH

: 57000 - 70000 USD ANNUAL

: 18 days ago

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