The Director of Product Insight is responsible for researching, formulating, and validating product design targets, via primary and secondary research, to guide Bobcat product development and the total value proposition. The Director of Product Insight will accomplish this by developing and leading a team of experts in the areas of industry product performance, operator (user) experience and total cost of ownership. Specializing in benchmarking products, in and outside the industry, the team will identify opportunities to improve design/cost/margin, transference of operator command to performance, ease and consistency of use, maintenance, and re-sales costs. The deliverable is driving those opportunities into the product roadmap and total value proposition of the Bobcat brand to meet and exceed customer expectations allowing Bobcat to achieve sales and financial targets.

Responsibilities:

• Identify opportunities and solutions for Bobcat Product Roadmaps by understanding consumer preferences across a variety of durable goods in all industries.
• Establish a validated customer profile and product performance specifications to ensure Bobcat product development projects achieve specification targets that maximize market opportunity.
• Create and Execute the Global Product Useability and UX Strategy.
• Leverage customer interviews, internal and external data as well as secondary retail market information to establish validated Total Cost of Ownership (TCO) Bobcat target metrics.
• Using all the information gathered by your team (1-4), represent the customer’s needs/perspective through your department’s role on Bobcat product development teams.

Requirements:

• Education Required: Bachelor's Degree in Manufacturing Engineering, Product Engineering, Business Administration
• Experience Required: 10 >15 years
• Travel Required: 10-20%
• MBA preferred.
• Equivalent experience in lieu of degree accepted.
• Experience preferred in manufacturing, engineering, or product management.
• Demonstrate the following: Principles of Lean Six Sigma & QFD,

Business acumen (i.e. distribution, cost accounting, margin improvement).
Drive execution of initiatives across functions, products, and global regions
Lead and develop direct reports and teams. Strong strategy/planning skills.
Excellent communication skills. Change management and creative problem solving. Successful process-driven mindset. Ability to deliver results.

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Compensation package:

• Yearly bonus

Experience level:

• 10 years

Schedule:

• 5x8
• 8 hour shift
• Day shift
• Monday to Friday

Work Location: One location

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