Marketing Analyst

Department: Marketing | Reports To: Director of Marketing
Status: Exempt
Pay Grade: Salary | Full-Time

Summary:

The Marketing Analyst will work closely with the marketing team in unveiling the business’ story and strategy through the examination of data. The role is crucial to the success of the team to meet increasing analytic requirements and to improve efficiency and accuracy, including performance/KPI reporting, as well as pre and post forma for ongoing campaigns in support of Player Development and CRM.

Tasks:

• Interfaces with IT development, data warehouse and external vendor teams to fulfill critical data needs, particularly supporting promotions, player performance and development.
• Works with marketing team to create offer matrices and coupon libraries.
• Develops customized SQL queries that lay the strategic groundwork for ad hoc marketing campaigns, Player Offers and the exploration for incremental opportunity.
• Analyzes and reports (“visualizes”) on Player Free Play redemptions (coupons), membership enrollments, tracked play and across all marketing channels (including promotions).
• Works with Player Development to identify key opportunities with Guest offers.
• Regularly reviews key indicators and trends with Marketing Team to reconcile monthly, quarterly and annual performance goals.
• Performs data quality audits, identifying data collection issues and gaps and recommends fixes.
• Aids in analysis for investigations of fraudulent play.

Experience, Qualifications and Education:

• Bachelor’s degree in Statistics, Data Science, Data Analytics, Computer Science or related field
• 2+ years of experience in database management/programming and data analysis
• 2+ years of experience in at least 1 major database platform (e.g. Oracle, Teradata, or SQL Server) and 1 data extraction software (e.g. sequel server management studio)
• Experience with analysis software and related programming languages a plus (e.g. SAS, Azure, Salesforce, Python, R, etc.)
• Experience with data visualization tools preferred (e.g. Tableau, Crystal Reports) & large data tables
• Exceptional interpersonal, communication and teaming skills; ability to synthesize complex data analyses to simplified summary
• Must be able to obtain and maintain a gaming license

Working Conditions:

• Long periods of sitting, standing and/or walking.

Physical Requirements: Team Members are required to meet the following physical demands as essential functions of this job. Reasonable accommodations may be made for individuals with disabilities.

Occasionally Required: Exerting 20-50 pounds of force to lift, carry, push and pull to move objects. Climbing to move objects may be required at times. Exerting over 50 pounds of force to lift, carry, push and pull to move objects.

This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions and perform any other duties, as may be required by management

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