About us

At HED, Inc. we are customer focused, respectful, passionate, collaborative, and agile – guided by our mission to create innovative quality products that make a difference when it matters, enabling a better, safer, connected world. Our people understand the velocity in which our hi-tech markets change, ever driving the need for curious, future oriented teammates to help us continuously improve our processes, products, and service. Accountable to ourselves, each other, and our customers, because we understand our success depends on world class products and service delivered on time by an empowered and engaged team. We share in success with continued learning, rewards, recognition, flexibility, and celebrations. Proud of what we do and how we do it.

We are one team, one voice, one outcome and we are looking for a Marketing Specialist to join us and help make a difference when it matters!

As a Marketing Specialist you will be responsible for developing marketing communications, content, plan, and strategies for all parts of the organization. This role creates, directs, and implements marketing communications, programs, and strategy to increase awareness, opportunities, and sales across the organization.

If you enjoy the challenge of a growing organization, and want to make a difference when it matters, we would love to hear from you. Salary commensurate with experience.

ESSENTIAL DUTIES and RESPONSIBILITIES:

· Develops annual marketing plan and projects that define activities and expected outcomes.

· Creates, manages creation of and executes marketing ads, campaigns, collateral, promotional materials, presentations, tradeshows, and other marketing needs to support the overall business objectives.

· Manage, develop, and expand digital marketing platforms including website, social media, advertising, email marketing, and other general market outreach.

· Develop, manage, maintain, and improve company website, advertising, and lead development.

· Manage lead generation, follow-up, and analysis.

· Writes articles and copy for the company brochure and product literature, news articles, case studies, press releases, website, webcasts, and videos.

· Monitors, measures, evaluates, and reports marketing results on an ongoing basis.

· Research and reports on different markets trends, market conditions, and competitors. Analyzes the opportunity or impacts they represent within our customers and markets.

· Helps create company branding and positioning.

· Collaborates and can engage effectively with all stake holders, enable cross-functional collaboration, and successfully work with a diverse team.

· Collaborates and liaises with agencies, media, suppliers, and other industry organizations.

· Establishes benchmarks and develops supporting reports and activities to meet benchmarks.

· Participates in company strategic planning process, utilizes expertise in market trends and competition to inform options.

· Able to apply marketing strategy and concepts as appropriate.

· Monitors and applies industry best practices.

· Performs other duties as requested.

· Ability to travel up to 10%

MINIMUM QUALIFICATIONS:

Education

• BA/BS Degree Marketing or equivalent experience

Experience and/or Training

• 4+ years' experience in B2B marketing role
• Proficient using MS Office tools (Word, Outlook, and Teams)
• Proficient with Adobe tool suite (Photoshop, Illistrator, In-design)
• Previous technical marketing experience (ability to Market technical product to buyer)
• Digital and Social media optimization and marketing know how (Google ads, Google analytics, LinkedIn, Youtube, Twitter, Email, others)
• Search engine optimization and marketing know how.
• Excellent written and verbal communication.
• Collaborative, persuasive, team cheerleader
• Organized self-starter, excellent project management skills
• Strategic and critical thinking
• Creative in developing and applying skills.
• Constant learner

PREFERRED QUALIFICATIONS:

Experience and/or Training

• Agency experience in developing and executing marketing strategy
• Proficient with Adobe dreamweaver and premiere pro
• Extensive experience in top of funnel marketing and lead development

PHYSICAL AND MENTAL DEMANDS:

While performing the duties of this job, the employee is frequently required to sit; talk or hear; and use hands to handle, or touch objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.

WORKING ENVIRONMENT:

Work is typically performed in an office environment. The noise level in the work environment is usually moderate.

The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

Job Type: Full-time

Pay: $65,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday
• Self-determined schedule

Work Location: Hybrid remote in Hartford, WI 53027

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