Job Description & Company Overview

Employment Highlights

Title: PPC Digital Marketing Analyst

Employment Status: Full-time Employment

Start Date: Need to Hire ASAP

Starting Compensation: $55,000-65,000 annual, DOE (option to increase $5,000 after evaluation of successful performance at 6 months after start date)

PPC Digital Marketing Analyst

We are an 11 year old Industry Leading SEM and Digital Demand Generation Company that is currently looking for a PPC Digital Marketing Analyst to grow with our team, assist and learn from our Lead, Sr. Digital Marketing Analyst and Sr. Account Managers.

PPC Digital Marketing Analysts will be fully responsible for the following:

• Assist the Sr. Analyst’s in maintaining and optimizing client accounts and ad spend across multiple channels including Google Search and Display Ads, Youtube, Bing Ads, Facebook, Instagram, LinkedIn, Twitter, Etc.
• Detailed work needed to keep the accounts current and hitting peak performance. Negative matching, new campaign draft development, keyword research, ad copy recommendations and more.
• Being the subject matter expert, diving deep into marketing platform data to find performance trends and recommend potential areas of improvement to the team.
• Pull reports and KPI’s for each reporting period (weekly, monthly, quarterly).
• Work directly with the Account Managers, relaying what they find so the client can remain up to date and make informed decisions. This person will also execute with speed and precision client marketing initiative and make updates to ongoing campaigns.
• Partner with other Analysts and Account Managers on large or technical projects.
• Attend occasional client meetings, providing technical insights into reporting and strategy recommendations. However, this being a non client facing role, the majority of time will be spent behind the scenes optimizing and managing campaigns.
• Stay up to date with industry trends and technical developments that occur.

ABOUT US

At SearchLogic we work hard to deliver excellent results and we have a lot of fun doing it. Our team of tenured employees have produced exceptional results year-over-year for brands like Gaia, Salt & Straw, Rice University, Sahale Snacks, Avalara, KICKS USA, DIGITAL TRENDS, New Relic, Snipes USA, IGLOO Software, Miovision, Beezy, Warner Pacific University, and SJVC. We’re looking to continue expanding by building a team who loves the industry and people they work with. We focus on developing leaders and invest heavily into being a place to grow personally and professionally.

Our Core Values:

• Innovative: Always Looking For A Better Way
• Driven: Hard Work & Self Management
• Dedicated: Open To Changing, Even When It’s Hard
• Partnered: We Do What’s Right, No Matter What

Our Purpose: To Uncommonly Serve - Our Employees, Our Partners, Our Community

BENEFITS

This is a US based position for which we offer above average compensation and benefits. These include:

• 100% employer paid medical, dental and vision insurance
• 401k with up to 3.5% matching
• Responsible PTO (unlimited PTO as long as it fits within company guidelines)
• Work Laptop
• Work life balance
• Remote position in the US!

We are a very technical agency, with a focus on performance, ROAS and optimization. Our clients expect best in class service, highest strategic guidance, and intelligent, experienced, and personable team members.

The ideal candidate will have the following experience:

REQUIRED TECHNICAL SKILLS

• Google Ads Certified
• Expert in the Google/Microsoft UI
• Implementing and building digital marketing strategies from scratch
• Proficient in utilizing both Asana and Slack communication platforms
• Proficient to expert level experience in Google Analytics
• Daily, hands-on PPC campaign management, using tools such as: Microsoft/Google Ads Editor, Google/Microsoft UI, Excel spreadsheets, and more
• Proficient to expert in advertising platforms like Google Ads, Display, Microsoft, Programmatic, YouTube, Facebook and/or LinkedIn.

PREFERRED TECHNICAL SKILLS

• Hubspot Certified
• Google Analytics Certified (or within 60 days of employment)

REQUIRED EXPERIENCE

• Current or recent 2+ years working at a Digital Advertising Agency managing B2B and B2C Lead Gen and E-Commerce accounts on the Paid Search Platforms of Google and Bing.
• Managing per client, monthly ad spends in Google upwards of and/or exceeding $80,000 - $200,000
• 2-3+ years of successful experience in directly managing ad spending and optimizing campaigns on Google Search and Display, Bing/Microsoft, Shopping (Google & Bing), Amazon, and other Ecom marketplaces
• Successful and extensive experience building and/or maintaining campaigns using Microsoft Editor and Google Ads Editor
• 1+ years of experience directly managing/implementing campaigns and monthly ad spends of $2,000+ per client on YouTube, Programmatic, Facebook, and LinkedIn
• 1+ years of directly building and optimizing campaigns and managing ad spending on Facebook, LinkedIn, and Youtube advertising platforms
• Direct analytical management of at least 8-10+ medium to large scale SEM Google & Bing accounts at one time; creating, maintaining, and optimizing large scale, multi-channel campaigns on a daily basis.
• Large data feed management.

PREFERRED EXPERIENCE

• 1 year of experience actively managing campaigns in Kenshoo/Skai
• Experience with Unbounce Landing pages and Brightedge SEO
• Proficient experience with platforms like: Shopify, BigCommerce, Magento, Klaviyo, Front, etc

REQUIRED ATTRIBUTES

• Excellent written and verbal communication skills
• Problem solver with strong logical and analytical skills
• Ability to troubleshoot tracking challenges to make sure conversions are tracking correctly
• Detail oriented with low margin of error. Measure twice cut once mentality.
• Bold decision making
• Strong desire to learn, ask questions, and always look for a better way
• Creative with outside of the box thinking
• Team player, someone who works with others and can attend and potentially lead client facing strategy discussions.
• Strong desire to keep the team informed and to proactively and overly communicate.

JOB DESCRIPTION

• Assist Sr. Analysts and Account Managers in Maintaining and optimizing client accounts and ad spend across multiple channels including Google Search and Display Ads, Youtube, Microsoft Ads, Facebook, Instagram, LinkedIn, Twitter, DV 360, Search 360 and Kenshoo (SKAI) Etc.

Evaluate trends and performance issuesBudget recommendations
Bid/budget changes
Google trends review
Call tracking review - when needed
Conversion creation
Data feed management

• Is responsible for the detailed work needed to keep the accounts current and hitting peak performance. Negative matching, new campaign development, keyword research, ad copy recommendations and more

Account strategy creation, maintenance, and reportingA/B Testing & Testing Schedule Recommendations/Implementations

Analytics reviewDelegate developer work when necessary
Search console review
Competitive research/analysis

• Pull reports and KPI’s for each reporting period (weekly, monthly, quarterly)Platform opportunities

Review weekly performance trends

• Contribute to client meetings, providing technical insights and recommendations
• Partner with other Analysts and Account Managers on small to large technical projects
• Be able to self manage and delegate to ensure the work is done on time
• Stay up to date with industry trends and technical developments that occur

PPC Digital Marketing Analysts at SearchLogic are our subject matter experts on all things Paid Search Marketing, who dive deep into platform data to find performance trends and recommend potential areas of improvement. They report to the Lead, Sr. Digital Marketing Analyst and work directly with the Account Managers, relaying what they find so the client can remain up to date and make informed decisions. When a client has a marketing initiative or update to ongoing campaigns, Sr. Analysts are the ones to delegate among their teams and execute it with speed and precision.

On our team, Analysts are by far the most knowledgeable when it comes to the technical aspects of the marketing platforms we work with.

If you love data and learning, enjoy working hard and going the extra mile, then let’s talk!

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• How many years of experience do you have of building, managing, and optimizing enterprise-level campaigns in Google Shopping of $1M+ per month, per client?
• How many years of experience do you have of building, managing, and optimizing enterprise-level campaigns in the Bing Shopping Network of $1M+ per month, per client?
• We must fill this position urgently. Can you start immediately?
• How many years of Google Analytics experience with enterprise - level campaigns do you have?
• How many years of experience do you have of building, managing, and optimizing enterprise-level campaigns in Microsoft/ Google Ads Editor?
• Are you Google Ads & Google Analytics Certified?
• Are you able to be working and open for our Required Communication hours of 9am-3pm PST for internal and external meetings, internal and external communications and finishing you remaining client work before or after these Required Communication hours?
• List your experience in managing enterprise-level Display Ad campaigns in terms of size of accounts and how many you directly managed and what capacity.
• List your experience in managing enterprise-level campaigns in Youtube, Display, and Programmatic Display Vendors in terms of size of accounts and how many you directly managed and what capacity.
• Do you have work experience in a Digital Advertising Agency of 2+ years where you managed multiple enterprise-level campaigns in Google and Bing Paid Search accounts and how many at one time?
• How many years of experience do you have of building, managing, and optimizing enterprise-level campaigns within LinkedIn Ads with ad spend of $2K+ a month, per client?
• How many years of experience do you have of building, managing, and optimizing enterprise-level campaigns within Facebook Ads with ad spend of $2K+ a month, per client?
• How many years of experience do you have of building, managing, and optimizing enterprise-level campaigns within Google Ads with ad spend of $80K-$200K+ a month, per client?
• How many years of experience do you have of building, managing, and optimizing enterprise-level campaigns within Kenshoo/Skai with ad spend of $200K+ a month, per client?
• Are you located in the US and are legally Authorized to work in the US?

Work Location: Remote

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