Marketing Analyst
Marketing Analyst
Univest Financial Corporation
Souderton, PA
Job ID : 374f2f71563035316c414e392b4e4f3046413d3d
Job Description :
Univest Financial Corporation (UVSP), has approximately $7.2 billion in assets and $4.2 billion in assets under management (as of December 2022). Headquartered in Souderton, Pa. and founded in 1876, the Corporation and its subsidiaries provide a full-range of financial solutions for individuals, businesses, municipalities and nonprofit organizations in the Mid-Atlantic Region. In 2022, Univest donated $2.5 million to our communities, and our employees volunteered more than 12,300 hours.
We firmly believe in giving back to the local communities we serve. We focus our giving in the areas of youth and education, health and social services, community and economic development, and arts and culture.
We're hiring a Marketing Analyst to join our Marketing Team. Please note, this is a hybrid role with an office location in Souderton, PA.
As the Marketing Analyst, you will analyze and deliver results on key performance metrics that support the goals and objectives of marketing, utilizing tools, metrics and ensure goals and objectives improve overall customer experience.
Manage the development and implementation of key performance metrics, tracking, and analysis for marketing campaigns, segmentation, and advanced analytics for multiple business units
Identify data patterns and trends and provide insights to enhance business decision making
Consult with internal partners to understand business needs, goals and objectives and collaborate effectively with multi-functional teams
Lead discovery meetings and document requirements including relevant data flow between applications and data sources
Understand business processes in the context of marketing analytics and apply knowledge across business units
Define KPIs and effectively track to support the objectives of multiple business units
Manage the collection and analysis of both structured and unstructured data from sources including but not limited to calls, chats, surveys, social media, and voice of customer
Lead data mining, segmentation, customer profiling and advanced quantitative analyses to assess customer behavior and make recommendations
Develop visualizations, proactively identify trends, and effectively communicate findings and analytics insights to senior leaders, and key stakeholders
Partner with marketing to develop A/B and multivariate testing to improve campaign effectiveness based on performance data analytics
Identify requirements for email/digital campaign measurement and work with cross-functional teams to implement tags
Evaluate and analyze marketing campaigns and create data driven insights to measure impact of marketing outreach and campaigns
Use voice of customer and analytics to inform content strategy and topics that resonate the most with our audiences
Proficiency in digital tools to track behavioral analytics and analyze digital traffic patterns for user journeys, user flows, user experience and reporting
Serve as a key resource on financial wellness data and analytics, assist in coordination of KPI information flow
Maintain alignment and provide regular presentations to stakeholders
Qualifications:
5-7 years in marketing analytics, customer experience or other experience directly related to the specific duties of this position
Advanced knowledge of digital analytics platforms like Google analytics, including more than 5 years of hands-on experience
Experience leveraging data visualization and digital marketing tools such as Power BI or Tableau
Ability to pull data from structured, un-structured databases and provide analysis
Experience leveraging SQL, including more than 3 years of hands-on experience
More than 5 years experience researching various data sources as per business needs and consulting on key findings
Experience with multi-channel marketing campaigns with an emphasis on digital channels
Ability to communicate technical insights in a clear and succinct way
Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Excellent Verbal and written communication skills
Ability to work with others in a team environment
Click here for Benefit Information
#Univest
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Company Details :
Name : Univest Financial Corporation
CEO : Jeffrey M. Schweitzer
Headquarter : Souderton, PA
Revenue : $1 to $5 billion (USD)
Size : 501 to 1000 Employees
Type : Company - Public
Primary Industry : Banking & Lending
Sector Name : Financial Services
Year Founded : 1876
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Details
: Souderton, PA
: 47596 - 66669 USD ANNUAL
: 31 days ago
