Market Development Manager-Sorghum

With our Customers, we Listen. Learn. Deliver.

Guided by the values of the company, the Market Development Manager increases brand awareness in key markets of the US by developing and maintaining business relationships with growers and selected other influencers (consultants, seed collaborators, etc.) identified as strategic to ADAMA in an assigned geography and crops. This role will have a technical focus and support ad-hoc Regional Account Managers’ (RAM) requirements in service of strategic accounts. This role reports to the Market Development Leader.

Our People Promise:

• No Nonsense - We are bold and direct
• High Touch - It's business and it's personal
• Informal - We are approachable at all levels
• Take Initiative - We are free to explore
• Can do - We believe anything is possible

Fundamental Areas of Focus:

• Key field-level point of contact for specified crops in a geography for related influencers/key stakeholders.
• Assist account management teams in the local execution of Strategic Account plans and local initiatives, where identified.
• Conduct agronomic focused calls on targeted growers and influencers, focus on the benefits of using ADAMA crop protection products & services.
• Develop an area action plan that includes overall business objectives, strategies for growth, identifies top influencers.
• Effectively manage in-season agility to react to emerging needs and unplanned priorities.
• Work with the Heads of Marketing, Development & Sales to deliver both technical and marketing value to a range of internal and external stakeholders.
• Work closely with the Sales team to build brand awareness with key stakeholders (particularly agronomists, spray contractors, industry bodies, key consultants & end users).
• Take a key role in the extension of new and differentiated products and be actively involved in generating new marketing and product development concepts.

Talent and Knack:

• Drive results: Sales performance and ADAMA selling process execution
  • Planning and executing on targets, KPI’s annually and in seasonal moments
  • Effectively leverages other complementary resources, such as NPIs, campaign tactics, emerging market opportunities
  • Leverages actionable insight, not just information
  • Executes with purpose but also with agility
• Demand creation and Field-level Customer Experience
  • Builds productive and enduring relationships
  • Full understanding of the customer and stakeholders
  • Responsiveness and service orientation
  • Effectively communicate the value of ADAMA innovations and products via
    • Targeted training programs
    • Demonstration trials
    • Tours of new product evaluation trials
    • Coordinating the production of technical guides for products or key segments
    • Attendance and promotion of Adama at industry forums
• Portfolio and market optimization (Inc. NPI launch)
  • Broad range of product knowledge
  • Campaign execution
  • Understands and accounts for competitive and market drivers
  • Identify market trends and new product and portfolio opportunities for growth.
  • Feedback to marketing with market intel and ideas for new tools & resources.
• Communication and collaboration
  • Coaching
  • Building target capabilities
  • Networking productively
  • Leveraging insight and data
• Represent ADAMA with trust, integrity and performance culture
  • Engaged enthusiastically in learning journey
  • Influences and inspires
  • Operates with a safety mindset
  
  

Requirements

• BA/BS in Ag science.
• A minimum 5 years’ experience in Agronomy and/or Sales.
• Located in mid-south growing region.
• Willingness to travel locally and inter-state as needed.
• Strong sense of customer.
• Demonstrated ability to achieve business outcomes by leading others through coaching and influence.
• Strategic and tactical thinking, strong intellectual curiosity and competency in business acumen.
• Excellent people skills, project management skills, with an ability to openly convey information to team members in a timely, concise manner.