Marketing Coordinator

Develop Tioga is seeking a proactive, motivated professional to join our team and assist with community and economic development efforts for the Tioga County, Pennsylvania area. The Marketing Coordinator is responsible for supporting key community and economic development initiatives, programs, and events to benefit the businesses and communities of Tioga County, PA. This position will involve marketing, outreach, and awareness efforts involving businesses and the general public.

This position will utilize a creative, data-driven approach to produce and utilize marketing and resource materials. Responsibilities will assist in planning, development, presentation, and updating of marketing and promotional items for a variety of programs and initiatives including:

• Business attraction, promotion, retention, and expansion.
• Entrepreneurial and professional development training and resources.
• Talent and remote worker attraction.
• Workforce development.
• Tioga County Jobs Board.
• Buy Local / Support Local.
• Discover Tioga Mobile App.
• Site promotion.
• Business and community resources and services.
• Business and community need assessments.
• Tioga County Leadership Program.
• Tioga County Foundation programs and initiatives.
• Outreach and training events.

​To excel in this role, you will: enjoy working in a fast-paced team environment; have excellent written and verbal communication skills; demonstrate strong marketing and computer skills; have excellent knowledge of social media, website and event best practices; and be comfortable working with a variety of individuals and organizations.

​Responsibilities include:

• Marketing and outreach activities including in-person, print, e-updates, mobile applications, social media and websites.
• Assist with development and implementation of an annual marketing plan and annual report.
• Research, draft, and post engaging social media content.
• Track, review, and analyze marketing, social media and website data.
• Assist with ensuring website provides informative, current, engaging information and resources.
• Assist with planning and coordination of events.
• Respond to inquiries and ensure that all visitors, callers, and online inquiries are greeted professionally and assisted appropriately.

Requirements:

• Bachelor's degree in Marketing, Communications, Business or related field.
• 2+ years of professional experience in social media or digital marketing roles with proven ability to drive measurable growth.
• Excellent judgment on tone and appropriateness of content.
• Execute professional responsibilities with sound judgement, sensitivity to the needs of others, emotional maturity, integrity, and accountability.
• Excellent verbal and written communication skills.
• Ability to multi-task, prioritize and manage multiple responsibilities.
• Ability to work independently and as part of a team.
• Strong networking skills.
• Proficient in various computer programs, on-line and social media platforms.
• Vehicle, valid driver's license and insurance.

​A cover letter, resume and a marketing/outreach sample shall be submitted by
January 27, 2023, to:

Kristin Hamilton, Executive Director
Develop Tioga
33 Pearl Street
Wellsboro, PA 16901

A competitive salary and benefits package will be negotiated based on the successful applicant’s history and experience.

Develop Tioga is an equal opportunity employer and provider.

Job Type: Full-time

Pay: From $38,000.00 per year

Benefits:

• Employee assistance program
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program

Schedule:

• Monday to Friday

COVID-19 considerations:
All employees are required to follow CDC and state guidance.

Work Location: On the road

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