Product Marketing Manager - Phonexa

Phonexa is seeking an experienced Product Marketing Manager to join our team. This position is a critical role that operates at the intersection of product, marketing, sales, brand, demand generation, and customer success, and reports directly to the VP of Marketing. As a Product Marketing Manager at Phonexa, you will be responsible for driving all aspects of marketing for our products, and you will work closely with product, marketing, and sales leadership to champion new business and customer expansion pipeline through the execution of multi-channel marketing campaigns related to our product roadmap while serving as a key conduit between the product team and revenue teams.

Responsibilities:

● Conduct user research, gather customer and sales feedback, analyze market data, and perform competitive analysis to identify customer needs and business opportunities

● Develop and deliver engaging product-centric and sales content to help drive greater brand awareness and lead generation

● Craft crisp, compelling positioning, messaging, and collateral that articulates value propositions and product-market fit to attract customers

● Produce various marketing materials such as product data sheets, case studies, battle cards, presentations, solution briefs, competitive analysis briefs, white papers, newsletters, blogs, and more

● Work with product and engineering teams to prioritize releases, set live dates, and create briefing process and training for customer success, sales and marketing

● Create product messaging and positioning documents that serve as the foundation for internal and external sales assets, marketing programs, web copy, solution briefs, webinars, presentations, and press releases

● Build buyer and user personas and be an expert on Ideal Customer Profiles (ICPs), how they buy, and their buying criteria

● Be an expert on our differentiators, the competition, and where our strengths and opportunities are in the market

● Equip sales, channel, and customer success teams with the content and data needed to be successful in their roles

● Develop and deliver webinars for prospects and customers, and follow up content associated with them

● Develop and deliver product, competitor, or use-case based landing pages and sales enablement materials

● Set up new landing pages, emails, and nurture sequences in Hubspot for integrated campaigns (executing against cross-team product release plans)

● Forecast, track, and report on the impact of marketing activities on sales pipeline, product usage, net new closed won revenue, and customer expansion

Qualifications:

● 3-5 years of experience in a similar role, ideally direct experience in a product marketing role for B2B marketing technology and SaaS

● Excited to roll up your sleeves and do things yourself: writing copy, running a report, designing a workflow, building a landing page, or enhancing current digital or printed collateral

● 2 years of experience using HubSpot

● Ability to work autonomously in a startup environment and work cross-functionally to influence leadership, align stakeholders, and execute strategies to hit business objectives, serving as a key cross-functional partner to sales, customer success, onboarding, and product

● Attention to detail and the ability to create concise, compelling messaging for different B2B audiences

● Proven success developing and managing product go-to-market plans, product, and release launches

● Detail and results-oriented; skilled at both planning and hands-on execution

● Excellent written, verbal, and presentation skills

● Full-time, onsite in Glendale, CA

Position Location: This position is located in Glendale,CA

JOIN OUR TEAM?

Phonexa boasts a great team culture where hard work is not only appreciated but also rewarded!

We are one of Los Angeles Business Journal’s 2019 Best Places to Work and a 2019 Great Place to Work-Certified Company. At Phonexa, we believe that our success is built on the success of each and every one of our employees. To that end, here are just a few of the benefits we offer to all eligible employees:

● Medical, Dental, and Vision Insurance (100% paid premium for employee and dependents)

● Accrued vacation

● Access to building’s gym

● Weekly office massages

● Kitchen stocked with snacks, juices, and cereal bar

● Weekly office lunches

● Team building activities & company social events

● Opportunity for professional growth within company

● Penthouse office suite with awesome views

This is an excellent opportunity for a professional to join a company that values and rewards dedication, hard-work, team-players!

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Glendale, CA 91203: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location

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